Rod Walck, VP-Sales & Marketing for PC-Products, weighs in on whether or not Wal-Mart can boost American jobs and the economy with its latest pro-America campaign. Can the mega-conglomerate make a difference, or is it ‘window dressing’ in response to a growing wave of criticism?
For a while, Wal-Mart had convinced many American consumers that cheap is certainly best. Just rollback prices to the good ole’ days, and all will be well. Enter the financial debacle we are immersed in, and it appears that sentiments are now changing. To its credit, Wal-Mart is running a new campaign aimed at the hottest ticket in town – AMERICAN JOBS.
The United States of Wal-Mart has announced that it will be investing billions of dollars in hiring Veterans, and in bringing American products back to its shelves. Perhaps you remember the fuss that ABC caused by its Made-in-America series? I guess the concept finally hit home somewhere at the executive level of Wal-Mart corporate headquarters in Bentonville, AR.
Now, I will certainly give Wal-Mart kudos for jumping in with both feet – well before any of the other big retailers have. This company did not get to where it is today by being bashful with its policies.
The burning question is: Can Wal-Mart swim in these murky waters?
Or is this simply window dressing and cheap-talk, like we consistently receive from Washington? Is Wal-Mart fully committed? If the answer is YES, then hold onto your hats, folks. The United States of Wal-Mart yields more consumer power than any other nation on the face of the earth. When this company has something to say, the consumers listen.
Target, Home Depot, Lowes, and others will likely jump on the Made-In-America band wagon while the jumping is good. Otherwise, these giants will be left holding an empty bag while their competitors prosper.
As mentioned, over the years, Wal-Mart has convinced the consumer that cheap is better for their financial bottom line. It does not really matter if the product is inferior, as long as you have gotten a deal…right?
And the result of this belief? China’s economy has advanced in leaps and bounds, as the Wal-Mart faithful lemmings lined up in droves for their inexpensive, budget-saving goods. Single-handedly, Wal-Mart buoyed the Chinese investments in factories, in infrastructure, and in their economic upward swing. Perhaps Wal-Mart can do exactly the same for the American economy? I have read that for every one dollar we invest in U.S. product purchases, our economy realizes a boost of about $2.35. That is a phenomenal figure!
Many of us have not shopped at Wal-Mart in years because the horror stories regarding foreign products, lost American jobs, and the drain on our government assistance programs by its poorly-paid employees. Yet it is not too late in the game for Wal-Mart to change its stance. This company is simply that powerful of a force.
With an unwavering commitment and continued action to back it up, I am sure that most of us will be anxious to buy quality American-made items at Wal-Mart in the future. What the American government is unable to do, The United States of Wal-Mart may be able accomplish in a short period of time.